How TaskRabbit’s Redesign Nearly Paid for Itself with A/B Testing

Janice Fraser describes how TaskRabbit earned an extra $26K in revenue by launching a redesigned homepage 30 days before the design was “pixel perfect” and completely integrated throughout the site.  A/B testing the redesign on the homepage only, they found a 9.75% “task posted” conversion, where the existing design converted at 5%.

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Judging by the concentration of backlinks on TaskRabbit’s homepage, this was a smart way to rollout the new design.

For a site with traffic distributed across more landing pages or a “longer funnel” an accelerated rollout would have been trickier.